CPI Business Development
Clean-Pro Industries, Inc.
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Business Courses
    Index13b
Sales and Marketing Management Course
BC-2
    This Business Course will  help you put into practice the second of six strategies that are vital to business success: Your Sales and Marketing  Strategy

    Course 2: Sales and Marketing Management

    This course will help you develop your sales and marketing strategy:
     

    • The strategy for developing a cost-effective program for advertising and publicizing your business
    • Understanding the sales process
    • Prospecting for new clients
    • Ppreparing a powerful sales presentation
    • Cultivating trust and building rapport
    • Overcoming  objections
    • Closing the Sale
    • Additional material for building service contractors: estimating, workloading, and bidding
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Course Material for Sales and Marketing Management
Eight workbooks from this group are used in this course.  The other workbooks may be purchased separately.

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Sales and Marketing Management Course
BC-2

     
    Who will benefit from this course?
       
      Marketing directors
      Sales managers
      Sales representatives who want to move up to marketing director or sales manager
      Business owners who do their own marketing and selling


    Module One (two workbooks):

      Consultative Sales Power
      Prospecting: The Key to Sales Success


    Module Two (one or two workbooks):

      Marketing Strategies 
      Bidding, Estimating, and Workloading (extra workbook for building service contractors)


    Module Three (two workbooks):

      Effective Sales Management
      Professional Selling


    Module Four (two workbooks):

      Closing: A Process Not a Problem
      Effective Presentation Skills


    What you will learn in this course:
     

      • How to apply the secrets of what make top salespeople successful. 
      • How to master the fine art and science of consultative selling. 
      • The seven emotional needs of your customers, and how to turn objections into sales through a six-step process. 
      • Why prospecting is vital to every business and how networking can help you to find new prospects for your business. 
      • The secret of becoming an instant expert and how it can increase your sales. 
      • How to market your business cost-effectively; get publicity, public relations and sales results; use advertising approaches that will work best for you; use direct marketing methods to get customers to buy; and to compete successfully in today’s market. 
      • How to qualify your prospects, and learn the 10 common benefits that will sell your product or service. 
      • How to know what to say and not to say in a face-to-face sales meeting. 
      • How to understand the sales process: how to conduct the interview and get the sale, how to respond positively to objections, and how to prioritize your prospects and clients. 
      • How to close the sale by cultivating trust and building rapport with your sales prospects. 
      • How to create a favorable atmosphere for sales presentations. 
      • How to ask stimulating questions to determine your prospects needs. 
      • How to use a consultative, six-step sales process with closing as its conclusion. 

      • BC-2       $49.75 per module      $179 for all four modules (a $20 savings) 


        Order 
        More>>

        Organizational Development Course
        Sales and Marketing Course
        Administration and Financial Management Course
        Human Resources Management Course
        Customer Service and Quality Management Course
        Team Building and Supervision Course

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CPI Business Development
Division of Clean-Pro Industries, Inc.
PO Box 6350
Portland, OR 97228-6350

Tel:   (503) 289-0063
FAX: (503) 289-0055

 Send e-mail to:  info@cpibusiness.com
web site:  www.cpibusiness.com

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